Pharma and CPG brands embrace jingles because the economics and neuroscience work.

Pepsi has renewed ties with BBDO, the agency that over a 48-year relationship crafted brand-defining slogans such as the ...

Molson Coors, Ford, Lowe’s and other companies have stopped participating in the Human Rights Campaign Corporate Equality ...

These deals are possible because of the changing nature of how media agencies operate. There has been renewed scrutiny on ...

Aided by DSPs, retail media networks can handle demand generation, tech orchestration and scalable ad placements, and reach ...

Doritos is returning to the Super Bowl with its “Crash the Super Bowl” challenge, the revolutionary campaign that crowdsourced Big Game ads from 2006 to 2016.

Viramontes writes about revisiting lessons from his youth in New Mexico as art director on the classic CAA spot.

Make your website the primary media vehicle for the moment. It’s a customer platform, not just a product showcase. Treat it ...

The CW has been shifting its programming strategy since local broadcast giant Nexstar Media Group acquired a majority share ...

Are you a print subscriber? Activate your account. By Tim Nudd - 2 min 16 sec ago By Jon Springer - 1 hour 25 min ago By Mitch Folks - 2 hours 28 min ago By Parker Herren - 4 hours 16 min ago By ...

Are you a print subscriber? Activate your account. By Tim Nudd - 7 sec ago By Chad Crowe - 3 hours ago By Ewan Larkin - 3 hours 30 min ago By Elizabeth Furze - 3 hours 30 min ago 4 hours ago By Ad Age ...

A new freelance network is enticing creatives to become investors in the businesses they then build.