Arch Manning's famous bloodlines, and his connection to them amid an ascent to Texas' starting quarterback for the 2025 season, have made him one of college football's true draws. But it's also created what the No.

Dan Morrison of On3 Sports notes that there are not yet any details available regarding the specifics of the deal, but Manning already had over a $2 million edge over Duke freshman forward Cooper Flagg, whose NIL valuation is $4.3 million.

Archie Manning, the NFL Hall of Famer and grandfather of Arch Manning, had said his grandson wouldn't sign any NIL deal until he became a starting QB.