Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

Gen Zers were born between 1997, when Tony Blair came to power in the UK, and 2012, when London hosted the Olympics. Many ...

We’ve heard so much about the mental health struggles of American teenagers. But Generation Alpha is more self-confident than Gen X ever was -- and that's a benefit.

Gen Z, for example, is often characterised — sometimes willingly — as work-shy and entitled. Unbeknownst to them, Generations Alpha and Beta ... Kylie Jenner are all famous figures belonging ...