Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

Discover the fascinating world of generational classifications! From the Silent Generation to Gen Z, each group has its own ...

This glossary aims to define and explain popular slang words and phrases of Generation Z (usually defined as people born between ... (See "ate.") Alpha male: Taken from animal ethology, an alpha ...

Gen Zers were born between 1997, when Tony Blair came to power in the UK, and 2012, when London hosted the Olympics. Many ...

The cohort's behaviors, values and expectations set them apart from previous generations. Gen Alpha is growing up in an era of heightened health consciousness. As the first generation to come of ...