Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

A recent study looks at how the youngest generation is saving up for the future and the top 10 companies they’re spending on.

A look at the world’s next generation, Generation Beta, which will be made up of babies being born this year.

I think that's just the main reason why I’m against it.” Amari thinks the characterization of Gen Alpha as dependent on shortcuts to do homework doesn’t represent the entire generation.

We’ve heard so much about the mental health struggles of American teenagers. But Generation Alpha is more self-confident than Gen X ever was -- and that's a benefit.

Despite being part of the most tech-savvy generations, Gen Z and Alpha are surprisingly more susceptible to online scams than ...