Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

Despite being part of the most tech-savvy generations, Gen Z and Alpha are surprisingly more susceptible to online scams than ...

A look at the world’s next generation, Generation Beta, which will be made up of babies being born this year.

As Gen Alpha beg their parents for £50 retinol creams and host parties at popular beauty retailers, Charlotte Cripps, a mum ...

Teenagers worldwide have embraced this viral trend, which–despite no supporting research– supposedly alters their physical appearance ... between us and Generation Alpha.

Gen Z/Alpha: Exhibit more trust in tech solutions like password ... By tailoring cybersecurity training to the unique characteristics and preferences of each generation, organisations can create more ...

Amid concerns about children using antiaging products that can harm their skin, a legislator introduces a bill that would ban the sale of such beauty products to minors.

Estee Lauder and e.l.f. resemble Gillette’s business model, yet Buffett and Munger avoided them. See why EL and ELF stocks ...

Sterling Infrastructure's rapid EPS growth and strong 4Q results highlight its potential. Learn why STRL stock could benefit ...