Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

This article explores why Gen Z and Gen Alpha are struggling to afford life in the USA, touching on key areas such as housing ...

The 21st century has introduced new challenges and opportunities in parenting. As we raise Generation Alpha (born 2012-2024) and Generation Beta (born 2025-2039), it is crucial to adapt parenting ...

The cohort's behaviors, values and expectations set them apart from previous generations. Gen Alpha is growing up in an era of heightened health consciousness. As the first generation to come of ...

I have a background in music ... I’m discovering that Gen Alpha now is acquiring a music taste. They’re the youngest generation. I only know this because I have a Snapchat that I post on.

It can be difficult to keep track of all the new words Gen Z and Gen Alpha say on a consistent ... and it can be difficult to trace their background. Some teenagers use the word skibiddi in ...

HOUSTON, March 03, 2025 (GLOBE NEWSWIRE) -- Gen Unison published its Gen Alpha Screen Time Guide for parents and educators after a new study reveals that 40% of US 2-Year-Olds have tablets.

Foot Locker’s quarterly results missed Wall Street’s expectations as total sales decreased due to Gen Alpha and Gen Z’s “cautious” spending habits.

The 2025 Common Sense Census report surveyed the media consumption habits of Gen Alpha children aged zero to eight years. This is the first post-pandemic examination of changes in children's screen ...