Sephora playing host to skin care and makeup-obsessed tweens and young teens on their special days is the latest trend in the Gen Alpha-led “Sephora kid” mania, a trend that sees preteens spending ...

Texts, emails and DMs have made it easy to send a message to a beloved, but few things can beat the thrill of getting an ...

Gen Alpha, born from the early 2010s onwards, is the first generation to grow up entirely in the digital age. They are highly adept at navigating multiple digital platforms, favoring interactive ...

A rising wave of Gen Alpha slang is sweeping the internet, baffling parents as they try to decode the meanings behind viral terms like “rizz” and “gigachad.” The world of Gen Alpha slang ...

"It does follow from that naming convention we introduced with Alpha," McCrindle said. When naming Gen Alpha, the demographer said his firm went with Greek letters rather than the Roman alphabet ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 2 hours 11 min ago By Ad Age and Creativity Staff - 2 hours 28 min ago By Jack Neff - 3 hours 14 min ago 4 hours 25 min ago 6 ...

Will the pattern continue for Generation Alpha? The rise of financially confident Zennials Sanam Naran, registered psychologist, highlights the factors contributing to Gen Z's noteworthy confidence.

So, just how many of this year's most popular Gen Alpha words do you know? Test your knowledge with MailOnline's 12-question quiz... For those hoping to adopt 'skibidi' into their vocabulary ...

According to Numerator, Samyang's ability to captivate the Gen Alpha demographic stems from ... receiving Buldak Carbonara Ramen Noodles as a birthday gift. The video amassed over 100 million ...

Comedian Kalah Lovegrove with her kids RJ, 13, Jona, 7, and Ava, 9. Picture: Brett Hartwig Born between 2010-2024, Gen Alpha are the first generation to grow up in a world completely intertwined ...