Digital technology is already making “kids’ earnings” a common practice, greatly shaping Gen Alpha’s online habits on the one ...

As Gen Alpha beg their parents for £50 retinol creams and host parties at popular beauty retailers, Charlotte Cripps, a mum ...

Discover why Imperial Brands remains a strong buy with attractive FCF yields, robust cash generation, and shareholder returns ...

I spotted a great LinkedIn post about the overeagerness of brands to embrace the ‘bestie’ tone of voice. This ...

The Differin owner’s mini-games are aimed at addressing acne's emotional impact on Gen Z and Gen Alpha consumers ...

Kontoor Brands stock was impacted by investor concerns such as rising tariffs and economic uncertainty, as well as its Helly ...

MBCS, the media-fuelled creative content practice within the IPG Mediabrands network, and leading Halal personal care brand ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

Young people, particularly Gen Z, are feeling the fatigue from the relentless cycle of fashion and internet trends driven by ...

Sideqik, a GameSquare (NASDAQ:GAME) company focused on influencer marketing and intelligence, has signed a multi-year ...

Such are the trials of social media in the modern age. So is it any wonder that one in four women take at least 50 photos ...

Much like millennials and smartphones, the current combination of Gen AI and Generation Alpha is one of the biggest impacts ...