Digital technology is already making “kids’ earnings” a common practice, greatly shaping Gen Alpha’s online habits on the one ...

A new survey finds that content creation and video-game development are the top career aspirations for today’s kids.

The maker of Buldak has quickly ramped up an agile marketing team in the U.S. to capitalize on the brand’s retail growth and consumer love.

Discover why Imperial Brands remains a strong buy with attractive FCF yields, robust cash generation, and shareholder returns ...

A recent study looks at how the youngest generation is saving up for the future and the top 10 companies they’re spending on.

Foot Locker’s quarterly results missed Wall Street’s expectations as total sales decreased due to Gen Alpha and Gen Z’s “cautious” spending habits.

I spotted a great LinkedIn post about the overeagerness of brands to embrace the ‘bestie’ tone of voice. This ...

The Differin owner’s mini-games are aimed at addressing acne's emotional impact on Gen Z and Gen Alpha consumers ...

its largest brand partners, use of discounts to clear out old inventory. This has caused Gen Z and Gen Alpha to flock to Nike’s low prices that Foot Locker cannot match. This year, Gen Alpha and ...

Kontoor Brands stock was impacted by investor concerns such as rising tariffs and economic uncertainty, as well as its Helly ...