Headlines about Gen Z and Gen Alpha often describe these groups as incapable, indolent iPad kids, linking young people with ...

It may sound counterintuitive, but these days, if you are looking for age-related reality in your advertising, then you will ...

This mom is reporting live from her daughter's middle school pick-up line to explain Gen Alpha trends to older generations.

Young people, particularly Gen Z, are feeling the fatigue from the relentless cycle of fashion and internet trends driven by ...

We spoke with investors about the future of social media. Here are five takeaways on AI, loneliness, and dating.

In marketing, like in fashion, anything old can be new again. “Newstalgia,” or putting a modern spin on classic products ...

I spotted a great LinkedIn post about the overeagerness of brands to embrace the ‘bestie’ tone of voice. This ...

But to some members of Gen Z, the objects of teenage yearning ... opening up social media has felt like standing in front of a fire hose of fashion and internet fads and cranking open the nozzle ...

Upcyclers must ensure that their activities comply with IP laws to avoid legal challenges from trade mark owners who may ...

In today’s fast-paced and consumer-driven society, the accumulation of clothing has become a significant issue, leading to what is commonly referred to as cloth clutter. The ease of online shopping, ...

Peter Bayer is drawing on his youth-focused sports experience to connect with F1’s fastest-growing audience through music, fashion and social media ...

As Gen Alpha beg their parents for £50 retinol creams and host parties at popular beauty retailers, Charlotte Cripps, a mum ...