It’s been a minute since Lifehacker looked at the slang of Generation Z—long enough that Generation Alpha has had time ... a joke with "dead" or a skull emoji, they find it funny.

When I went home for winter break, I was immediately hit with a question from my sister: “Are you raising your ya-ya-ya?” ...

I was, to put it simply, hopeful. Hopeful because I felt that this could be the start of something good—a fresh start. Of ...

Words by Waverly Loyd Some things just write themselves. But this got me thinking… everyone has their guilty pleasure movies.

Gamification – Almost 60% of Gen Alpha have (as kids or teenagers) already discovered new brands, and are more likely to buy ...

Discover how Generation Alpha values and chooses brands committed to ethical practices and social responsibility.

And, of course, one thing that brought Generation Alpha some semblance of joy—TikTok—could be banned. This is a generation of ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 2 hours 11 min ago By Ad Age and Creativity Staff - 2 hours 28 min ago By Jack Neff - 3 hours 14 min ago 4 hours 25 min ago 6 ...

A rising wave of Gen Alpha slang is sweeping the internet, baffling parents as they try to decode the meanings behind viral terms like “rizz” and “gigachad.” The world of Gen Alpha slang ...