This mom is reporting live from her daughter's middle school pick-up line to explain Gen Alpha trends to older generations.

Every generation has chased trends. But were there ever this many? And did it ever feel this bad, or this hard, to just want to fit in? To some members of Gen Z, the objects of teenage yearning feel ...

another user joked, drawing a connection between fashion trends and economic cycles. "Millennials' business casual is Gen Z's office siren... coming from a Gen Z," added another commenter ...

As Gen Alpha beg their parents for £50 retinol creams and host parties at popular beauty retailers, Charlotte Cripps, a mum ...

The cohort's behaviors, values and expectations set them apart from previous generations. Gen Alpha is growing up in an era of heightened health consciousness. As the first generation to come of ...