Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

"Turning the TV off became easier, and sometimes, they would even walk away to play before the show was over." ...

Use of AI like Chat GPT among Gen Alpha for schoolwork is on the rise. Some students say it's not worth the risk.

A new survey finds that content creation and video-game development are the top career aspirations for today’s kids.

Most generations get a reputation once they can talk and walk about in the world. The newest cohort already has a bad rap, ...

Every new generation bears a stigma — could this one be the worst? The title “Generation Beta” — a cohort that was first ...

“At least I am Alpha,” the 12-year-old told The Journal. Some parents, however, are brushing off the connotations associated with their kids’ generation, saying the title of “beta” is ...

Gen Alpha is known as the iPad kids (for now), since many have grown up watching screens at restaurants, in waiting rooms, during breakfast and downtime. Micaylah Preston has been preparing for ...

In current teen slang, 'beta' sometimes means a weak person. But that doesn't mean parents of Generation Beta kids should ...

What are the kids even saying these days? It can be difficult to keep track of all the new words Gen Z and Gen Alpha say on a consistent basis. Cap? Rizz? Sometimes it can feel like your child ...