Gamification – Almost 60% of Gen Alpha have (as kids or teenagers) already discovered new brands, and are more likely to buy ...

And, of course, one thing that brought Generation Alpha some semblance of joy—TikTok—could be banned. This is a generation of ...

Matt Murray uses Reddit as his primary resource for understanding his teen son, mastering the lingo enough to use it in his ...

Americans can't get enough of side hustles — the gigs allowing them to earn extra cash outside of their 9-5 jobs — and young ...

Acorns, the financial wellness app, is proud to announce a milestone of one million kids served in the U.S. with the recent launch of Acorns Early, a smart money app and debit card made just for kids ...

Millennials and Gen Z are under siege over the reign of internet lingo by Gen Alpha, the digital natives who have been swiping on iPads since they learned to walk.

If you’ve ever been left confused trying to understand what it means to be “skibidi” or “sigma” by Gen Alpha - you’re not ...

Generation Beta officially starts this year. Researchers have already predicted the world they will come of age in.

Comedian Kalah Lovegrove with her kids RJ, 13, Jona, 7, and Ava, 9. Picture: Brett Hartwig Born between 2010-2024, Gen Alpha are the first generation to grow up in a world completely intertwined ...

If you are parenting younger kids right now, you know the arguments about dishwashing etiquette are nearly constant. From ...