A new survey finds that content creation and video-game development are the top career aspirations for today’s kids.

Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

Use of AI like Chat GPT among Gen Alpha for schoolwork is on the rise. Some students say it's not worth the risk.

We’ve heard so much about the mental health struggles of American teenagers. But Generation Alpha is more self-confident than Gen X ever was -- and that's a benefit.

Generation Beta takes its name from the Greek alphabet, but for some parents—and every school-age child—its connotation is ...

“At least I am Alpha,” the 12-year-old told The Journal. Some parents, however, are brushing off the connotations associated with their kids’ generation, saying the title of “beta” is ...

Social media is driving the “Sephora kids” epidemic, as beauty brands and pre-teen influencers fight for the attention of Gen Alpha – children ... we are and what we like, what we’re ...