Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

Headlines about Gen Z and Gen Alpha often describe these groups as incapable, indolent iPad kids, linking young people with ...

Digital technology is already making “kids’ earnings” a common practice, greatly shaping Gen Alpha’s online habits on the one ...

Instagram influencer shared a hilarious reel of her daughter grappling with a cassette player, humorously confusing it for ...

The Australian dream of buying a home is only getting tougher, which means financial literacy and good savings skills need to ...

Elon Musk has expressed concern about the declining U.S. birth rate. It's true, millennials and Gen Z are having fewer kids: ...

As Gen Alpha beg their parents for £50 retinol creams and host parties at popular beauty retailers, Charlotte Cripps, a mum ...

Many of parents of Gen Zers are part of Gen X, but it doesn't seem like Gen Z will be following in their footsteps.

Social media is driving the “Sephora kids” epidemic, as beauty brands and pre-teen influencers fight for the attention of Gen Alpha – children ... we are and what we like, what we’re ...

As one of the things that terrified Gen X as kids that turned out to be no big deal, swallowing gum isn't truly that big of a ...

People are utterly convinced that the new name given to all babies born in the last three months has a hidden meaning.

Disney Entertainment co-chair Dana Walden recently shared at an Investors conference that Disney+ viewers can expect more ...