Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

Headlines about Gen Z and Gen Alpha often describe these groups as incapable, indolent iPad kids, linking young people with ...

Digital technology is already making “kids’ earnings” a common practice, greatly shaping Gen Alpha’s online habits on the one ...

A new survey finds that content creation and video-game development are the top career aspirations for today’s kids.

We’ve heard so much about the mental health struggles of American teenagers. But Generation Alpha is more self-confident than Gen X ever was -- and that's a benefit.

Instagram influencer shared a hilarious reel of her daughter grappling with a cassette player, humorously confusing it for ...

A recent study looks at how the youngest generation is saving up for the future and the top 10 companies they’re spending on.

The Australian dream of buying a home is only getting tougher, which means financial literacy and good savings skills need to ...

Elon Musk has expressed concern about the declining U.S. birth rate. It's true, millennials and Gen Z are having fewer kids: ...

Every new generation bears a stigma — could this one be the worst? The title “Generation Beta” — a cohort that was first ...

Many of parents of Gen Zers are part of Gen X, but it doesn't seem like Gen Z will be following in their footsteps.

“At least I am Alpha,” the 12-year-old told The Journal. Some parents, however, are brushing off the connotations associated with their kids’ generation, saying the title of “beta” is ...