This mom is reporting live from her daughter's middle school pick-up line to explain Gen Alpha trends to older generations.

Young people, particularly Gen Z, are feeling the fatigue from the relentless cycle of fashion and internet trends driven by ...

We spoke with investors about the future of social media. Here are five takeaways on AI, loneliness, and dating.

Every generation has chased trends. But were there ever this many? And did it ever feel this bad, or this hard, to just want to fit in? To some members of Gen Z, the objects of teenage yearning feel ...

I spotted a great LinkedIn post about the overeagerness of brands to embrace the ‘bestie’ tone of voice. This ...

As Gen Alpha beg their parents for £50 retinol creams and host parties at popular beauty retailers, Charlotte Cripps, a mum ...

Digi Beauty aims to redefine press-on nails with bold, trend-driven designs made for self-expression and accessibility. Inspired by Gen Z and Gen Alpha's love for vi ...

Ate/eat: Done very well, often regarding clothing ... always used ironically. (See "Alpha male" and "Beta male.") Skibidi: Named after “Skibidi Toilet,” a popular series of YouTube videos ...

As found in the survey data, an elevated shipping experience is at the crux of why many consumers choose to subscribe to ...

Quantum-Si's next-gen protein sequencing tech and growth partnerships show promise, but high costs, financial risks, and ...

Another way brands are creating revenue from excess is through upcycling, which involves modifying old or outdated existing product ...