If you asked my parents, the eye-rolling, stubbornness, and back talk I endure from my Gen Alpha daughter is just “karma.” As a teen, I slammed doors, snapped at my mom about my style ...

The cohort's behaviors, values and expectations set them apart from previous generations. Gen Alpha is growing up in an era of heightened health consciousness. As the first generation to come of ...

Algorithms, authenticity, and ‘aura’: 4 experts on how to win over Gen Alpha Leaders of Gen Alpha-loved brands spoke at the Fast Company Innovation Festival on what drives the youngest generation.

Raising healthy, happy, and disciplined Gen Alpha and Gen Beta children requires a thoughtful blend of love, guidance, and adaptability. Parents/Guardians must embrace new-age parenting by ...