The LA folk-rock group's song first took off after being used in the 13 Reasons Why soundtrack in 2018, and with aching lyrics harking ... the younger Gen Zs and even Gen Alpha [young teens ...

The rise of these slow-burning sleeper hits in recent years is "one of the most fascinating trends right now", says Stuart Dredge, head of insight at Music Ally. Here is our guide to the biggest 2010s ...

Gamification – Almost 60% of Gen Alpha have (as kids or teenagers) already discovered new brands, and are more likely to buy ...

Gen Alpha, born from the early 2010s onwards, is the first generation to grow up entirely in the digital age. They are highly adept at navigating multiple digital platforms, favoring interactive ...

Bradley Cooper is all set for Super Bowl 2025, bringing the taste of Philly ahead of the big game. His cheesesteaks food truck has taken over New Orleans, serving hot free snacks to fans of the ...

A rising wave of Gen Alpha slang is sweeping the internet, baffling parents as they try to decode the meanings behind viral terms like “rizz” and “gigachad.” The world of Gen Alpha slang ...

Apple Music has emerged right in the center of funny reactions and comments after their 'They Not Like Us' tweet goes viral.

Are you slay? Not if you don’t know this Gen Alpha lingo. From “mewing” and “slaying” to “sigma” and “rizz,” youngsters’ slang is perplexing parents more than ever before.

The 2025 College Football Playoff championship will feature plenty of starlight. Between Ryan Day, Marcus Freeman, Riley Leonard, Jeremiah Smith and Caleb Love, there are a host of high-profile ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 2 hours 11 min ago By Ad Age and Creativity Staff - 2 hours 28 min ago By Jack Neff - 3 hours 14 min ago 4 hours 25 min ago 6 ...

The rise of Gen Alpha slangs has left parents and older adults ... also stirred the internet recently after “Sigma boy” song by young Russian bloggers went viral on TikTok.

it's Gen Alpha' he said. 'It's a slightly bizarre incomprehensible trend that all started with a really viral video of a head in a toilet singing the song that goes 'skibidi bop'. 'It started ...