Gamification – Almost 60% of Gen Alpha have (as kids or teenagers) already discovered new brands, and are more likely to buy ...

It’s been a minute since Lifehacker looked at the slang of Generation Z—long enough that Generation Alpha has had time ... Wojack: The name of a style of internet drawings used to quickly ...

And, of course, one thing that brought Generation Alpha some semblance of joy—TikTok—could be banned. This is a generation of ...

Are you slay? Not if you don’t know this Gen Alpha lingo. From “mewing” and “slaying” to “sigma” and “rizz,” youngsters’ slang is perplexing parents more than ever before.

The year 2025 marks more than just another turn of the calendar, it signals the arrival of a new generation, Generation Beta, ...

Discover how Generation Alpha values and chooses brands committed to ethical practices and social responsibility.

A rising wave of Gen Alpha slang is sweeping the internet, baffling parents as they try to decode the meanings behind viral terms like “rizz” and “gigachad.” The world of Gen Alpha slang ...

Fridays is a hit with Gen Alpha on TikTok, but do the products live up to the hype? We tested over £250 worth of skincare to find out.

Generation Beta officially starts this year. Researchers have already predicted the world they will come of age in.

Will the pattern continue for Generation Alpha? The rise of financially confident Zennials Sanam Naran, registered psychologist, highlights the factors contributing to Gen Z's noteworthy confidence.