Matt Murray uses Reddit as his primary resource for understanding his teen son, mastering the lingo enough to use it in his ...

It’s been a minute since Lifehacker looked at the slang of Generation Z—long enough that Generation Alpha has had time ... Gleek: An older slang term that is gaining prominence lately ...

Gen Alpha slang, from “slay” to “rizz,” is baffling parents and leaving adults scrambling to decode the new vocabulary.

From “mewing” and “slaying” to “sigma” and “rizz,” the lingo of Gen Alpha is baffling parents more than ever before. “When we ...

So, just how many of this year's most popular Gen Alpha words do you know ... struggled to come up with a solid definition for the term, which first arose in a series of popular animated YouTube ...

A rising wave of Gen Alpha slang is sweeping the internet, baffling parents as they try to decode the meanings behind viral terms like “rizz” and “gigachad.” The world of Gen Alpha slang ...

Discover how Generation Alpha values and chooses brands committed to ethical practices and social responsibility.

Are you a print subscriber? Activate your account. By Ad Age Staff - 2 hours 11 min ago By Ad Age and Creativity Staff - 2 hours 28 min ago By Jack Neff - 3 hours 14 min ago 4 hours 25 min ago 6 ...