Matt Murray uses Reddit as his primary resource for understanding his teen son, mastering the lingo enough to use it in his ...

Sephora playing host to skin care and makeup-obsessed tweens and young teens on their special days is the latest trend in the Gen Alpha-led “Sephora kid” mania, a trend that sees preteens spending ...

From “mewing” and “slaying” to “sigma” and “rizz,” the lingo of Gen Alpha is baffling parents more than ever before. “When we ...

Discover how Generation Alpha values and chooses brands committed to ethical practices and social responsibility.

And, of course, one thing that brought Generation Alpha some semblance of joy—TikTok—could be banned. This is a generation of ...

Millennials and Gen Z are under siege over the reign of internet lingo by Gen Alpha, the digital natives who have been swiping on iPads since they learned to walk.

A rising wave of Gen Alpha slang is sweeping the internet, baffling parents as they try to decode the meanings behind viral terms like “rizz” and “gigachad.” The world of Gen Alpha slang ...