Matt Murray uses Reddit as his primary resource for understanding his teen son, mastering the lingo enough to use it in his ...

Gen Alphas love their skincare. Here is a roundup of the latest and safest products that are full of personality yet appropriate for young skin.

Sephora playing host to skin care and makeup-obsessed tweens and young teens on their special days is the latest trend in the Gen Alpha-led “Sephora kid” mania, a trend that sees preteens spending ...

From “mewing” and “slaying” to “sigma” and “rizz,” the lingo of Gen Alpha is baffling parents more than ever before. “When we ...

We spoke with Evereden co-founder and CEO Kimberley Ho about her brand's expansive line of skincare and haircare for kids, teens, tweens and moms.

Emerging as a significant force, Gen Z is driving the evolution of Pakistan's mobile-first market, reshaping how digital ...