Gamification – Almost 60% of Gen Alpha have (as kids or teenagers) already discovered new brands, and are more likely to buy ...

Oriard reminds parents that every generation, including Gen Alpha, brings its unique strengths and challenges. “To us, It’s not about whether they’re more or less respectful," she explains.

And, of course, one thing that brought Generation Alpha some semblance of joy—TikTok—could be banned. This is a generation of ...

Discover how Generation Alpha values and chooses brands committed to ethical practices and social responsibility.

The start of 2025 will mark the end of Generation Alpha (generally said to have started ... the use of these generational labels as part of its research projects. Pew said that “the field ...

This new lineup prioritizes simplicity, effectiveness, and skin health for all ages, focusing on Generation Alpha and Gen Z.