Gamification – Almost 60% of Gen Alpha have (as kids or teenagers) already discovered new brands, and are more likely to buy ...

At first glance, Nutter Butter’s TikTok presence is, in a word, confusing. Its highest-viewed video, at 12.3 million views, ...

Variety breaks down the best TV performances of the 21st century, from Jeremy Allen White to Emma Stone and Sydney Sweeney.

Desert Essence, a leading brand in natural personal care, announces a new line of hair care products designed specifically for dry scalps: Dry Scalp Care Pre-Shampoo Intensive Treatment, Dry Scalp ...

When one thinks of the defining TV performances of the past 25 or so years, what comes to mind? For Variety staffers, some of ...

But what about Gen Alpha? The eldest of Gen Z’s successors are now turning 14. (The same age this writer got her first Coach bag, on her first trip to New York.) Just as Coach has hit its stride with ...

and lead generation services. The company sells its solutions to solar distributors; and directly to large installers, original equipment manufacturers, strategic partners, and homeowners ...

Just last year Iowa State University bestowed its Extraordinary Service to Plant Breeding honor ... he has shown us what it really takes to be an advocate for agriculture.” His fifth-generation ...

Super Bowl advertising is a difficult assignment for marketers and agencies. Year after year, brands step onto the biggest ...

Will the pattern continue for Generation Alpha? The rise of financially confident Zennials Sanam Naran, registered psychologist, highlights the factors contributing to Gen Z's noteworthy confidence.

Boomers may flip a wig when they hear this, but Gen Z would really prefer that they chill on someone of their favorite things ...