Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

Generation Z is entering the workforce unprepared, lacking essential skills and work ethic, and both parents and educators ...

Use of AI like Chat GPT among Gen Alpha for schoolwork is on the rise. Some students say it's not worth the risk.

Every new generation bears a stigma — could this one be the worst? The title “Generation Beta” — a cohort that was first ...

A look at the world’s next generation, Generation Beta, which will be made up of babies being born this year.

People are utterly convinced that the new name given to all babies born in the last three months has a hidden meaning.

Overgeneralizing workers based on birth year creates artificial divides that overlook more pressing issues affecting people ...

Gen-Z values experience over product, demands more transparency and expects an ethical approach to different aspects of life.

Generation Beta takes its name from the Greek alphabet, but for some parents—and every school-age child—its connotation is ...

Despite being part of the most tech-savvy generations, Gen Z and Alpha are surprisingly more susceptible to online scams than ...