The Economist22h
Meet Generation Alpha
Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...
Emily Standley Allard on MSN18h
Why Gen Z and Gen Alpha Are Struggling to Afford the American Dream
This article explores why Gen Z and Gen Alpha are struggling to afford life in the USA, touching on key areas such as housing ...
Here’s How Gen Z and Gen Alpha Are Actually Using ChatGPT in Schools
Use of AI like Chat GPT among Gen Alpha for schoolwork is on the rise. Some students say it's not worth the risk.
‘Gen Z’ the label hurts young people at work—and ‘Gen Beta’ is even more doomed if nothing changes
Overgeneralizing workers based on birth year creates artificial divides that overlook more pressing issues affecting people ...
News242d
Which generation is more likely to fall for online scams? The paradox of the 'digital natives'
Despite being part of the most tech-savvy generations, Gen Z and Alpha are surprisingly more susceptible to online scams than ...
Gen Z isn’t ready for the real world – and no one’s teaching them how to be: Justice B. Hill
Generation Z is entering the workforce unprepared, lacking essential skills and work ethic, and both parents and educators ...
New York Post7d
Is Gen Beta’s name actually an insult? Why some believe generation’s label is ‘cringe’
“Gen Z, Gen Alpha and Beta are placeholder names until something can be applied to them.” In fact, many parents of Gen Beta babies are brushing off the title and instead changing the narrative ...
Inside Walmart’s immersive commerce strategy to reach Gen Z and Gen Alpha
With a growing presence on virtual platforms and a secret software weapon, Walmart is paving the way for marketers in virtual ...
A new generation is here. Its name is already an insult.
Generation Beta takes its name from the Greek alphabet, but for some parents—and every school-age child—its connotation is ...