Each baby doll comes with accessories for a delightful tea party. Kids can make the kettle bubble when they fill it with ...

Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

The estimated 46 million Generation Alpha shoppers in the US represent around $28 billion ... which they largely spend on ...

We’ve heard so much about the mental health struggles of American teenagers. But Generation Alpha is more self-confident than Gen X ever was -- and that's a benefit.

The 21st century has introduced new challenges and opportunities in parenting. As we raise Generation Alpha (born 2012-2024) and Generation Beta (born 2025-2039), it is crucial to adapt parenting ...