Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

A look at the world’s next generation, Generation Beta, which will be made up of babies being born this year.

Overgeneralizing workers based on birth year creates artificial divides that overlook more pressing issues affecting people ...

His hip social media presence has already become part of his legacy, as panel moderator Jenni Kaye of Letterboxd asked ...

People are utterly convinced that the new name given to all babies born in the last three months has a hidden meaning.

The 2026 Toyota Supra is the Z's closest competitor, but the price tag suggests things are anything but close. With the ...

Gen Z consumers are flocking to 'magnetic' chains like McDonald's, Wingstop, and Crumbl Cookies, according to a new report.

Grant Michaels has worked with some of the biggest names in music. Now, he's lending his talents to the next generation.

It was a little mysterious to me this year since it was the first one I have experienced semi-retired. We also left for a ...

Generation Beta takes its name from the Greek alphabet, but for some parents—and every school-age child—its connotation is ...

Every new generation bears a stigma — could this one be the worst? The title “Generation Beta” — a cohort that was first ...