Gamification – Almost 60% of Gen Alpha have (as kids or teenagers) already discovered new brands, and are more likely to buy ...

Will the pattern continue for Generation Alpha? The rise of financially confident Zennials Sanam Naran, registered psychologist, highlights the factors contributing to Gen Z's noteworthy confidence.

At first glance, Nutter Butter’s TikTok presence is, in a word, confusing. Its highest-viewed video, at 12.3 million views, ...

Adobe launches Firefly Video Model in beta, enabling IP-friendly video creation. Discover new plans starting at $9.99/month.

While the validated voter files will give us a more precise picture of how young people voted later this spring, a post-election survey by my organization found that 58 percent of Gen Z men (that ...

Gen Z likes to poke fun at Baby Boomers. Millennials have been stereotyped since, well, the turn of the century. And people born on the cusp of one generation or the other like to debate their ...

"Are we going to be OK? Will it all be alright? I think we're doing OK. I think we're a cool generation. Our skins not that bad," she joked. "Tell me. Tell me." "I don't need to carry this thing ...

Investopedia / Michela Buttignol A generation-skipping trust (GST) is a type of legally binding trust agreement in which the contributed assets are passed down to the grantor's grandchildren.

We also discuss the unintended impact of overparenting, the dire need for resilience training in Gen Alpha, and how a simple ... You’ll get details on why 'mewing' and 'air sculpt' may not ...

But what about Gen Alpha? The eldest of Gen Z’s successors are now turning 14. (The same age this writer got her first Coach bag, on her first trip to New York.) Just as Coach has hit its stride with ...