Phoenix Suns star forward Kevin Durant had the pleasure of introducing Nike's next generation of NIL basketball athletes. In ...

HLX platform supports Rebels in their first step of entrepreneurship, building unique monetization opportunities for all ...

The North Carolina Tar Heels superstar guard headlines a list of athletes for the school that are partnering with 5Star ...

With Candace Parker at the helm, adidas demonstrates its commitment to elevating women's basketball from the ground up.

MARION, Ill. (WSIL) -- Banterra Bank announced a NIL partnership with four Saluki athletes. Each of the athletes chosen are ...

Senior Sports Reporter Noral Parham III discusses the upcoming workshop surrounding Name, Image and Likeness, also known as NIL.

Southern California teen Kaleena Smith became the first women's basketball student-athlete to sign an NIL deal with adidas.

While Smith is the first girl's high school athlete to represent Adidas, the brand has signed deals with a roster of women ...

Michigan is offering 2025 No. 1 recruit and LSU quarterback commit Bryce Underwood a $10.5 million NIL, Image and Likeness ...

Arizona high school football transfers are becoming more common, offering athletes new opportunities. The trend is reshaping ...