Preppy Fashion Is Back (With a Twist): This season, classic staples like argyle sweaters and trench coats pair up with recycled leather, edgy hardware and other unexpected flourishes. How to ...

Barron was photographed arriving at school, wearing a cream-colored sweater, a white polo, some black pants, and Adidas sneakers. He carried a black backpack hanging off of one shoulder and was ...

Discover how Generation Alpha values and chooses brands committed to ethical practices and social responsibility.

Explore the history behind prep as well as where to find the most iconic preppy clothing for men online from polos to chinos ...

In fact, with her preppy sweater style you can still achieve ... able to be layered with multiple clothing pieces. Both wearing it alone and draped over the shoulders with another t-shirt will ...

Knowing how finicky clothing trends can be, it's unsurprising that there are several clothing brands Gen X wore growing up that Gen Z has never heard of. Even if they've never heard of them ...

A rising wave of Gen Alpha slang is sweeping the internet, baffling parents as they try to decode the meanings behind viral terms like “rizz” and “gigachad.” The world of Gen Alpha slang ...

Are you slay? Not if you don’t know this Gen Alpha lingo. From “mewing” and “slaying” to “sigma” and “rizz,” youngsters’ slang is perplexing parents more than ever before.

Are you a print subscriber? Activate your account. By Ad Age Staff - 2 hours 11 min ago By Ad Age and Creativity Staff - 2 hours 28 min ago By Jack Neff - 3 hours 14 min ago 4 hours 25 min ago 6 ...

Gen Z accounts for a significant portion of the global population and wields considerable purchasing power. This generation is not just buying clothes; they are driving a revolution. Their commitment ...

The rise of Gen Alpha slangs has left parents and older adults confused. As many slang words continue to sprout, originating from African-American and LGBTQ+ communities, parents need to turn to ...