Gamification – Almost 60% of Gen Alpha have (as kids or teenagers) already discovered new brands, and are more likely to buy ...

And, of course, one thing that brought Generation Alpha some semblance of joy—TikTok—could be banned. This is a generation of ...

Discover how Generation Alpha values and chooses brands committed to ethical practices and social responsibility.

A new generation is set to emerge in 2025, as Generation Alpha makes way for the arrival of Generation Beta. A blog post by social researcher and futurist Mark McCrindle — credited with defining the ...

Generational disillusionment is a complex issue that has impacted every cohort, from Baby Boomers to Generation Alpha ...

Is Gen Z the most financially confident generation yet? Recent insights from Sanlam’s Financial Confidence Index (FCI) reveal ...

Generation Beta officially starts this year. Researchers have already predicted the world they will come of age in.

As we navigate the 2020s, understanding the distinctions between Gen Z and Gen Alpha has never been more crucial for parents, ...

Generation Alpha is the term used for people born between 2010 and 2024.(Pexel) Dallas stay-at-home mom Jen Kim, 38, reflected on the slang explosion, explaining how the vocabulary shift has ...

Gen Alpha. Generation Beta, or Gen Beta, the firm said in a research report, is represented by those born between 2025 and 2039. Their parents will be younger millennials and older Gen Zs ...