Gamification – Almost 60% of Gen Alpha have (as kids or teenagers) already discovered new brands, and are more likely to buy ...

How the food retailer achieved a 200 per cent growth on TikTok courtesy of going private and being influenced by a celebrity.

Ahead of today’s show, Coach CEO Todd Kahn outlines how the brand has captured Gen Z in a way many struggle to; and what ...

Is Gen Z the most financially confident generation yet? Recent insights from Sanlam’s Financial Confidence Index (FCI) reveal that Zennials— Gen Zs and Millennials, born between 1992 and 2002 ...

Is Gen Z the most financially confident generation yet? Recent insights from Sanlam’s Financial Confidence Index (FCI) reveal ...

The NFL is partnering with influencers, part of the league's evolving marketing strategy to reach younger viewers.

In a digital world, Gen Z and Alpha go analogue, taking to slow communication with inland letters, postcards and other creative missives ...

As we navigate the 2020s, understanding the distinctions between Gen Z and Gen Alpha has never been more crucial for parents, ...

Alberton School clinched a $12,000 Samsung technology prize package as the state winner in the annual Solve For Tomorrow ...

"What it ultimately boils down to is making music interactive... The format of music hasn't changed for centuries..." ...

Generational disillusionment is a complex issue that has impacted every cohort, from Baby Boomers to Generation Alpha ...

If you're chronically online on TikTok, chances are you have been seeing the "Brain Rot Words List" on your FYP.