Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets, has unveiled a global redesign by design consultancy Elmwood. The new brand identity revolves around the idea ...

Wrigley's chewing gum brand Extra achieved what many marketers strive for in today?s social media-centric industry by going viral with a recent video ad depicting a love story through the years and ...

Extra was the first chewing gum brand in China to dig out the emerging Chinese youth's passion point – Hip-pop music, and associated chewing gum brand image with the Hip-pop culture to celebrate the ...

Mars Wrigley is spending millions of dollars in ... Mars is instead promoting its Orbit and Extra gum brands through the lens of mindfulness, purporting that mastication can silence anxious ...

Wrigley Extra, a gum brand owned by Mars, reversed a long-standing sales decline through compelling stories and enhanced creativity. The brand barely had a pulse. Extra Gum was born 35 years ago, ...