“This is probably the biggest shift for us, positioning-wise, in the history of the brand,” Carroll said. Gum has occasionally been pitched as a sort of tonic before. Ads from ...

The gum category is growing at a rate of 11.9% year on year in terms of its sales value, demonstrating the huge revenue ...

Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets, has unveiled a global redesign by design consultancy Elmwood. The new brand identity revolves around the idea ...

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Chewing gum brand Juicy Fruit is driving brand engagement with an iPhone ... said Paul Chibe, vice president and general manager of gums and mints at The William Wrigley Jr. Co., Chicago. ?Juicy Fruit ...

Wrigley's chewing gum brand Extra achieved what many marketers strive for in today?s social media-centric industry by going viral with a recent video ad depicting a love story through the years and ...