Gamification – Almost 60% of Gen Alpha have (as kids or teenagers) already discovered new brands, and are more likely to buy ...

While Generation Alpha 13- to 15-year-olds spends an average of 127 minutes a day on the Chinese application, 10- to 12-year-olds spend almost the same amount, at 121 minutes. This is a ...

Spanning from 2025 to around 2039, this cohort follows Gen Alpha (2010–2024), Gen Z (1996–2010), and millennials (1981–1996). As with past generations, these dates are flexible, reflecting ...