Gamification – Almost 60% of Gen Alpha have (as kids or teenagers) already discovered new brands, and are more likely to buy ...

Gen Alpha, born from the early 2010s onwards, is the first generation to grow up entirely in the digital age. They are highly adept at navigating multiple digital platforms, favoring interactive ...

Matt Murray uses Reddit as his primary resource for understanding his teen son, mastering the lingo enough to use it in his ...

Millennials and Gen Z are under siege over the reign of internet lingo by Gen Alpha, the digital natives who have been swiping on iPads since they learned to walk.

A rising wave of Gen Alpha slang is sweeping the internet, baffling parents as they try to decode the meanings behind viral terms like “rizz” and “gigachad.” The world of Gen Alpha slang ...

Will the pattern continue for Generation Alpha? The rise of financially confident Zennials Sanam Naran, registered psychologist, highlights the factors contributing to Gen Z's noteworthy confidence.

The rise of Gen Alpha slangs has left parents and older adults confused. As many slang words continue to sprout, originating from African-American and LGBTQ+ communities, parents need to turn to ...

Are you slay? Not if you don’t know this Gen Alpha lingo. From “mewing” and “slaying” to “sigma” and “rizz,” youngsters’ slang is perplexing parents more than ever before.

"It does follow from that naming convention we introduced with Alpha," McCrindle said. When naming Gen Alpha, the demographer said his firm went with Greek letters rather than the Roman alphabet ...

Comedian Kalah Lovegrove with her kids RJ, 13, Jona, 7, and Ava, 9. Picture: Brett Hartwig Born between 2010-2024, Gen Alpha are the first generation to grow up in a world completely intertwined ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 2 hours 11 min ago By Ad Age and Creativity Staff - 2 hours 28 min ago By Jack Neff - 3 hours 14 min ago 4 hours 25 min ago 6 ...

According to a new study by the Oxford University Press, one of the most popular words used by Generation Alpha - those born between 2010 and 2024 - is so offbeat that not even their closest ...