But, you don’t have to pay full price. Ahead of Black Friday, Amazon has the smaller 40mm Apple Watch SE on sale for 24% off, knocking the cost down from $249 to just $189.

Apple Watches have a decent showing of deals so far, with a near $45 markdown on the brand new Series 10 and $100 off the Series 9. We don't anticipate the latter watch to stay in stock past the shopping holiday for long, if at all, so grabbing it early is a great way to make sure you get your hands on one.

Apple Watch Series 10 is the snazzily redesigned watch that the company announced last month, in October 2024. It introduced only the fourth distinct look to the smartwatch since its launch, and is the thinnest Watch yet, despite having a bigger screen. And it’s just dropped to its lowest-ever price, mere weeks after launch.