Gamification – Almost 60% of Gen Alpha have (as kids or teenagers) already discovered new brands, and are more likely to buy ...

How the food retailer achieved a 200 per cent growth on TikTok courtesy of going private and being influenced by a celebrity.

Is Gen Z the most financially confident generation yet? Recent insights from Sanlam’s Financial Confidence Index (FCI) reveal that Zennials— Gen Zs and Millennials, born between 1992 and 2002 ...

Is Gen Z the most financially confident generation yet? Recent insights from Sanlam’s Financial Confidence Index (FCI) reveal ...

The NFL is partnering with influencers, part of the league's evolving marketing strategy to reach younger viewers.

In a digital world, Gen Z and Alpha go analogue, taking to slow communication with inland letters, postcards and other creative missives ...

Alberton School clinched a $12,000 Samsung technology prize package as the state winner in the annual Solve For Tomorrow ...

Generational disillusionment is a complex issue that has impacted every cohort, from Baby Boomers to Generation Alpha ...

"What it ultimately boils down to is making music interactive... The format of music hasn't changed for centuries..." ...

If you're chronically online on TikTok, chances are you have been seeing the "Brain Rot Words List" on your FYP.

Opinion: Advertising often gets a bad rap — and at times, it deserves it. But it also holds the power to be a force for good.

The ‘brain rot words list’ trend is taking over For You Pages on TikTok, amassing millions of views across the platform.