Watch the newest commercials from The Home Depot, eBay, Gabb and more
A few highlights: Gabb promotes its line of “kid-safe” phones and watches, which have “no internet, no social media and no ...
What a fake Dior ad suggests about AI’s production potential
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How brands are turning on TV to unlock Black Friday and Cyber Monday sales
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How MCoBeauty turned the Timothée Chalamet look-alike contest into a marketing win
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Marketing winners and losers of the week
Are you a print subscriber? Activate your account. By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ...
Inside advertising’s identity-based targeting crisis—how marketers and ad tech are responding
Are you a print subscriber? Activate your account. By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ...
Agency news you need to know this week
Are you a print subscriber? Activate your account. By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ...
How auto marketers drive ROI with precision targeting and measurement in the streaming era
Automotive marketers need specific deterministic data to optimize their ad campaigns, and precision targeting and clear ...
Warner Bros. Discovery gains streaming subscribers
The New York-based media company added 7.2 million net streaming subscribers in the three months ended Sept. 30, the ...
Google antitrust ad tech trial—debate over whether publishers are locked into its platform
Google has said that its business model aligns with other players in ad tech that also have hooks on the buy and sell sides, ...
Watch live on Nov. 12: How emerging tech is reshaping marketing
RSVP to virtual event where advertising and marketing executives will showcase how the latest tech advancements are ...
4 creator economy predictions and trends to watch in 2025
More than 50 million people around the globe are creators, according to Goldman Sachs, which anticipates that number to grow by upwards of 20% annually over the next four years. More creators means ...