Are Media’s Bold 2025 Strategy: How The “Three Cs” Are Set To Change The Game For Brand Influence
Are Media has unveiled its 2025 strategy, grounded in what it calls the “Three Cs” — Clout, Curation and Confidence. These ...
Hungry Jack’s Teams Up With Krispy Kreme For A Tasty New Partnership
A delicious new partnership between Hungry Jack’s and Krispy Kreme is set to level up the Hungry Jack’s menu once again – a ...
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Oddball New Campaign Says You’ll Be ‘Guilty, Until Proven Innocent’ Driving The Abarth 600e
An oddball new campaign talking up the sporting prowess of the Abarth 600e created by LA-based Migrante Content is telling ...
Activation Union Promotes Bianca Ellershaw To New Head Of Live Role
Activation-led marketing agency, Activation Union has promoted Bianca Ellershaw to the newly created position of Head of Live ...
KitKat Partners With 36 Months To Raise Social Media Age With New ‘Have A Break… Until 16’ Campaign
The team behind KitKat has announced a partnership with 36 Months—a social initiative dedicated to raising the age of social ...
IAB Australia Releases Guidance On Multi-Channel Campaigns For Marketers
IAB Australia’s Ad Effectiveness Council has today released a research synthesis, “Elevating brands through multi-channel ...
That Fat Baby Penguin From TikTok Is Australia’s Fastest-Growing ‘Creator’
A “chonky” baby penguin named Pesto has helped Melbourne’s Sea Life Aquarium become one of the fastest-growing Australian ...
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AiMCO Holds First-Ever Live Travel Event
The Australian Influencer Marketing Council (AiMCO) held its first-ever live travel event last week with almost 40 talent ...
Australian CX Progression “Inert”: Ashton & Ipsos
Australia’s CX progression has become inert over the past 12 months, with many organisations lacking the necessary formal ...
WA Government & City Of Adelaide Pitch Media
The Western Australian Government’s master media contract will come up for pitch in January, according to reports. The City of Adelaide (Council) and Adelaide Economic Development Agency (AEDA) are ...
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Shaun The Sheep Stars In Clever Christmas Spot For UK Brand Barbour
British waxed apparel brand Barbour has once again collaborated with Aardman Studios for a Christmas campaign starring the much-loved children’s character, Shaun the Sheep. The hilarious 70-second ...
Bangarra Dance Theatre Celebrates New Sydney Opera House Home With Striking Film
The Bangarra Dance Theatre has celebrated its move to the world-renowned Joan Sutherland Theatre at Sydney Opera House with a striking new film. After 20 years of captivating audiences in the Drama ...