M&C Saatchi is rebranding globally with a new look and strategic focus under the banner "Cultural Power". The group is “galvanising around the principle to create cultural power for clients” in ...

He will drive sustainable growth and innovation in the media company’s non-automotive portfolio, including Campaign India.

With climate concerns on the rise, brands are prioritising sustainability in their business strategies and marketing ...

EXCLUSIVE: As holding networks consolidate and AI reshapes the industry, Omnicom Media Group's APAC CEO talks about ...

Bhopal Gas tragedy survivor and Key Communications co-founder champions green PR’s power to inspire climate action through ...

Articles written by Manish Sharma ...

Cathay Pacific, a global leader in aviation, recently unveiled an innovative Out-of-Home (OOH) campaign that redefined how ...

Sources close to Publicis Groupe and Interpublic have dismissed a report on a financial blog that suggested the French agency ...

This is the conglomerate's first brand refresh since 2008 following a family-led restructuring, which split listed and ...

India’s tier-2 and tier-3 market consumers discover online shopping products through reels, according to a survey by Meta.

Social media limits spark marketing’s pivot. Hence, Jajabor Brand Consultancy’s founder and CEO urges brands to ditch instant ...

Articles written by Upasna Dash ...