Which traits and creative approaches do popular TikToks have in common? To find out, SEMRush analyzed 300 trending videos on the social platform for 19 characteristics such as primary emotion, topic, ...

Learn the 10 common mistakes B2B marketers make when measuring total addressable market (TAM) and how to avoid them.

AI computing giant NVIDIA underwent the biggest jump in brand value over the past year among major US brands, according to recent research from Brand Finance. The annual ranking of the 500 most ...

Artificial Intelligence - Marketers say content creation and enhancement has been the AI-driven tactic that's been most ...

Advertising & Promotions - Although most radio stations get the bulk of their revenue from on-air advertisements, that's typically not their only income stream.

Advertising & Promotions - Global podcast ad spend is expected to top $5 billion in 2025, according to recent research from ...

Do Americans think artificial intelligence will take human jobs? That it could cause harm? That it's capable of creativity?

Poor data quality leads to wasted ad spend and mistargeted campaigns. Learn how accurate data improves targeting, engagement, ...

Which content tactics are most likely to spur people to unsubscribe from brand messaging? To find out, Optimove surveyed 329 United States citizens. Respondents say the top content type that makes ...

The words "engagement" and "hypertargeting" are on everyone's lips, but what happens when you combine the two? Gaming giant Bethesda Softworks found out when it ran a diverse campaign on Wikia that ...

One of the best ways to beat your rivals is to look at what they're doing and improve on it. It's not always easy to figure out what your competitors are up to, though. Where do you begin your search?

Automakers have the most engaged audiences on social media of any B2C industry, according to a recent report from TrackMaven. The report was based on data from content posted by 213 leading B2C brands ...