As holding companies invest millions in building and acquiring complex AI tools, Publicis’s acquisition of long-established ...

We all think we own a piece of Tupperware, but if we did, the brand wouldn’t have to file for bankruptcy. System1’s Andrew ...

What’s the key to moving a client relationship from project-based to becoming a client’s retained agency of record? In this ...

The Window’ highlights defining eras of the store, depicted through a changing storefront and is the first of three festive ...

Throughout the ad, viewers see a single shop window change over a century as it is dressed and redressed, with each display representing a different era, signaled by iconic products of the time. From ...

In an Edelman-created ad, the lifestyle guru appears camera-ready and effortlessly poised as ever, as she shares her secret ...

Launched yesterday in beta, the feature will allow creators to generate video from text prompts, and eventually from images.

His work on campaigns for Harvey Nichols, Virgin Holidays and Compare the Market not only captured the moment but established ...

The importance of brand safety has been blown way out of proportion, inadvertently hurting vital news media. Stagwell’s Mark ...

MrBeast, Logan Paul, and KSI have launched a lunch brand for children called Lunchly. Halo’s Paul Bailey wishes they didn’t use their marketing pull to normalize meals consisting of energy drinks and ...

Halo brand strategy director Paul Bailey reflects on his Studiographica project to preserve the legacies of disbanded and ...

Marketing, brand, and creative teams should see creative automation as an asset, not a threat, says Justin Blyth of ...