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Brands can purchase specific hours leading up to major product launches, time-sensitive announcements, and other moments.

Pakistani YouTube star Rajab Butt has avoided jail after promising a judge to upload animal rights videos for a year.

YouTube reveals how AI, viewer satisfaction, context, and multilingual tools are reshaping its recommendation system for 2025.

YouTuber Matt Carriker is ending his Demolition Ranch channel after a successful 14+ years making content for 11M subscribers.

The NFL announced 9x diamond-certified GRAMMY® Award-nominated global superstar Post Malone as the headline performer for the Super Bowl LIX YouTube Tailgate Concert, the league's ultimate pregame party,

The NFL’s “Tailgate Concert,” an annual Super Bowl Sunday event first held in 2021, is shifting from TikTok to YouTube for this year’s edition. YouTube and the NFL announced Post Malone as the headliner of this year’s livestream.

Dr Disrespect’s viewership numbers have seen a stark fall on both YouTube and Rumble ever since the creator joined the platform.

"YouTube is like golf entertainment adjacent. Those guys are killing it. They found a niche, it's really cool and it serves a purpose for a lot of people." Rory McIlroy prefers re

YouTube announced a number of new experimental features for Premium subscribers. You can now listen to music videos in higher quality and watch Shorts with picture-in-picture.

YouTube ads are getting more frustrating, with some users reporting unskippable ads that are nearly an hour long. Are ad blockers to blame?