Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

Headlines about Gen Z and Gen Alpha often describe these groups as incapable, indolent iPad kids, linking young people with ...

This glossary aims to define and explain popular slang words and phrases of Generation Z (usually defined ... likes to party and maybe says some dumb things sometimes. Who feels herself but ...

Picture: Brett Hartwig But what happens when you take a group of young people and get them to replace their smartphone with a ...

Picture: Brett Hartwig But what happens when you take a group of young people and get them to replace their smartphone with a “dumb” phone ... generations Z and alpha are.

Instagram influencer shared a hilarious reel of her daughter grappling with a cassette player, humorously confusing it for ...

It’s not that deep,” says my elder daughter as I foolishly ask her to explain why she is upset. Her innocent-sounding verbal ...

Beauty-themed birthdays have become a staple on the Gen Alpha party circuit ... the name of the product, [and] things going viral on TikTok,” she says. “So they may well be using products ...

"They weren't always good habits, but there's rituals and things that reground me," Qualtrics CEO Zig Serafin told Fortune.

Another of the things Gen Z wants at work that boomers find totally unrealistic is consistent feedback and recognition from ...

The “rub some dirt on it” sentiment that many young boys are met with in response to their innately human emotional ...

Tesla's stock drop presents a buying opportunity for long-term investors. Click here to find out why TSLA stock is a Strong ...