When it comes to beauty categories, there is nothing as deeply personal as fragrance. It’s linked to our memories and can change our mood, and unlike skincare, makeup and haircare, it’s more about how ...

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But trust me, if you steer towards richer scents like woody perfumes, this note brings a sort of intoxicating vibe to any scent that’s well worth trying. Tobacco is used as a perfume note more ...

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Philippe Paubert stuck to Ungaro’s essentials once more this season, offering a coherent and cozy-looking collection inspired by the moody landscapes and textile heritage of Scotland.

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But it's simply never complete without a Valentine's Day perfume, IMO. You can opt for a fruity fragrance to wear to a party, a ~sexy perfume~, or something soft and cozy to snuggle up with at home.

If you buy something, we may earn an affiliate commission. Scroll on to see the best perfume trends of 2025 and shop our editors’ picks. Plum isn’t the only fruit getting its flowers this year.

Where the aroma of the sea mingles with pine at the place where water meets forest, trees are heavy with fruit and the grass is verdant with fragrance. That, gentlemen, is how perfumers see the world.